ABOUT

I graduated with a degree in Marketing from the Schulich School of Business, where I built a strong foundation in brand strategy and consumer behavior. After that, I worked in demand planning at TJX and Indigo—two of Canada’s leading retail brands—where I honed my skills in data analysis and trend forecasting.

By day, I was deep in spreadsheets. By night, I was teaching myself design. I dove into Adobe Creative Suite and Figma, gradually realizing that my passion lay more in creating than forecasting. After a year of reflection, I made the leap—leaving my corporate role to pursue a post-graduate certificate in UX Design.

Today, I’m a Graphic and UX Designer helping people bring their dream brands to life through seamless digital design, thoughtful strategy, and experiences that resonate. I'm also the founder of Sundae Morning Social, a resource hub for personal and founder-led brands. Sundae Morning is dedicated to sharing practical tools, insights, and trend-driven strategies to help entrepreneurs build authentic, impactful brands in a fast-moving digital world.