Hi, I'm [sammykons] — but most people call me Sammy.

I studied marketing at Schulich and started in demand planning before pivoting to UX and brand design. That business background shapes my approach: strategy first, aesthetics second.

Today, I partner with agencies and brands to build digital experiences and identities that truly connect. I also co-founded Sundae Morning Social, a digital magazine designed to help founders show up with clarity and confidence in their personal brands.

Outside of work, I’m usually training for a half marathon, with my dog, or on the hunt for a great coffee.