/ 2025
Brand Design - UX/UI
[Domi]
Product Design & Branding for In-home Care app
Product Design & Branding for In-home Care app
Domi is a platform that connects caregivers directly with families — eliminating third-party inefficiencies to lower costs and improve access to in-home care. The UX and visual identity were designed to give Domi's founder a polished, investor-ready platform to confidently take into fundraising conversations.
Domi is a platform that connects caregivers directly with families — eliminating third-party inefficiencies to lower costs and improve access to in-home care. The UX and visual identity were designed to give Domi's founder a polished, investor-ready platform to confidently take into fundraising conversations.
Domi is a platform that connects caregivers directly with families — eliminating third-party inefficiencies to lower costs and improve access to in-home care. The UX and visual identity were designed to give Domi's founder a polished, investor-ready platform to confidently take into fundraising conversations.
[where we started]
[where we started]
[where we started]
Caregivers in the in-home care industry face a fragmented system — lack of pay transparency, inconsistent communication, and limited job security push many out of the field within five years. On the other side, families struggle to find reliable, affordable care. Domi was built to fix both sides of that equation.
Caregivers in the in-home care industry face a fragmented system — lack of pay transparency, inconsistent communication, and limited job security push many out of the field within five years. On the other side, families struggle to find reliable, affordable care. Domi was built to fix both sides of that equation.
Caregivers in the in-home care industry face a fragmented system — lack of pay transparency, inconsistent communication, and limited job security push many out of the field within five years. On the other side, families struggle to find reliable, affordable care. Domi was built to fix both sides of that equation.
[the framework]
[the framework]
[the framework]
Research came first — interviews with RNs, caregivers, and PSWs grounded every design decision in real experience. From there, user flows mapped the full caregiver journey, followed by wireframes, high-fidelity designs, and usability testing across three key scenarios. A pink and navy palette was chosen for accessibility, and the visual identity was built to feel warm and trustworthy across all touchpoints.
Research came first — interviews with RNs, caregivers, and PSWs grounded every design decision in real experience. From there, user flows mapped the full caregiver journey, followed by wireframes, high-fidelity designs, and usability testing across three key scenarios. A pink and navy palette was chosen for accessibility, and the visual identity was built to feel warm and trustworthy across all touchpoints.
Research came first — interviews with RNs, caregivers, and PSWs grounded every design decision in real experience. From there, user flows mapped the full caregiver journey, followed by wireframes, high-fidelity designs, and usability testing across three key scenarios. A pink and navy palette was chosen for accessibility, and the visual identity was built to feel warm and trustworthy across all touchpoints.
[the results]
[the results]
[the results]
A conceptual study with a clear signal: aligning plans to real usage patterns projects meaningful reductions in payment failures and churn, alongside a customer experience rooted in trust rather than confusion.
A conceptual study with a clear signal: aligning plans to real usage patterns projects meaningful reductions in payment failures and churn, alongside a customer experience rooted in trust rather than confusion.
A conceptual study with a clear signal: aligning plans to real usage patterns projects meaningful reductions in payment failures and churn, alongside a customer experience rooted in trust rather than confusion.
/ 2026
Livingood Daily
Digital Design
/ 2026
Livingood Daily
Digital Design
Based in Toronto,
Working Worldwide
Have an idea? Let's chat
Based in Toronto,
Working Worldwide
Have an idea? Let's chat
[Domi]
Product Design & Branding For In-Home Care App
/2025
Brand Design
UX/UI
/ 2026
Livingood Daily
Digital Design