Dr. Domenique Barbaro, ND
BRAND STRATEGY, VISUAL IDENTITY, WEB DESIGN
OBJECTIVE:
Domenique is a naturopathic doctor dedicated to supporting women with holistic care through every stage of life—from puberty to menopause. She approached this project with the intention of creating a brand that felt fresh and welcoming, yet grounded in professionalism. The primary goal was to position her distinctly within the naturopathic space as a trusted, compassionate partner. Alongside branding, Domenique also needed a website that offered a seamless user experience—simple to navigate, intuitive, and reflective of her philosophy of care.
72% of patients are more likely to choose a healthcare provider with a strong, trustworthy brand over one they know little about.
Source: TechTarget
Mood Board
FRESH BLOOMS
Drawing from the research, I crafted a moodboard that captured the tone of Domenique’s brand: soft and elegant with a fresh, pastel palette. The visuals reflect key trends we observed in the holistic wellness space, including calm, minimalist aesthetics and a focus on authenticity and trust. The moodboard guided the visual direction for the brand’s identity system—shaping typography, layout, and color choices that communicate both professionalism and inviting presence.
The Process
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The brand strategy was centered on positioning Domenique as a trusted, approachable partner in women’s holistic health. We aimed to build a brand that balances professionalism with empathy—one that reflects her deep knowledge while remaining accessible and inviting.
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The visual identity was designed to reflect the calm, supportive nature of Domenique’s practice while standing out in the naturopathic space. A soft, pastel palette paired with clean, elegant typography creates a sense of grounded professionalism and approachability.
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Domenique currently practices at three different clinics, so the website was thoughtfully designed to streamline the booking experience for clients. Instead of relying on multiple links across her social platforms, we created a centralized digital hub where users can easily explore each location and select the one that best suits them.
The logo was designed to embody Domeniques core values, with each value representing a petal—coming together to form a unified symbol that reflects the brand's essence.
Additionally, I incorporated these elements throughout her name to create a cohesive visual identity, ensuring that the logo seamlessly ties back to the brand’s mission and principles.
The final brand and website reflect Domenique’s mission to empower individuals through holistic, evidence-based care.
With a calming visual identity and intuitive web experience, she now has a cohesive presence that supports her clients in making confident, lasting steps toward wellness.
