THE SKIN BAR
BRAND STRATEGY, VISUAL IDENTITY, WEB DESIGN, SOCIAL STRATEGY
OBJECTIVE:
Paige engaged my services because she felt her current branding no longer reflected who she is. She wanted to create a neutral, welcoming, and calming brand that felt authentic and approachable. With the goal of scaling her online business, Paige also needed a new website and web design that would provide a seamless and engaging experience for her audience. Additionally, she sought support in defining her positioning, showing up confidently and consistently on social media, and building stronger customer loyalty through a brand experience that fosters trust and long-term connection.
Consumers value transparency & authenticity,
favouring brands that share genuine stories backed by research. By highlighting expertise and a collaborative approach through storytelling and visuals, trust is built and client relationships deepen.
Source: Science Direct
Mood Board
BARE ESSENCE
Staying true to the identified trends of transparency, minimalism, authenticity, and neutrality, this moodboard embodies a refined and cohesive aesthetic. It features a neutral color palette, clean sans serif fonts, and a balance of professional, warm, luxe, and minimal elements to create an inviting yet sophisticated brand presence.
The Process
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The brand strategy served as a foundational guide, shaping every aspect of the visual identity. By focusing on core values like transparency, authenticity, and approachability, it ensured that design decisions aligned with Paige’s goals and resonated with her target audience.
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The visual identity reflects the brand strategy through a neutral color palette, clean typography, and minimalist design elements. This approach creates a warm, professional, and luxe feel that authentically represents Paige’s personality and business values.
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To elevate the user experience and support business growth, we transitioned from Squarespace to Shopify. This move enabled us to create a more seamless and intuitive website, while integrating a loyalty program that encourages customer engagement and retention.
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The social strategy was developed to help Paige confidently define her online presence and connect authentically with her audience. By aligning content with her brand values of transparency and warmth, the approach focuses on consistent messaging and engagement to build trust and foster community growth.
At The Skin Bar, the brand’s commitment to personalized, results-driven skincare is reflected in every design choice
Before our collaboration, the logo featured a script font that was difficult to read and didn’t align with the professional, approachable experience Paige aimed to offer. We refined the logo using a clean, modern sans serif typeface—bringing clarity, sophistication, and consistency to the brand’s visual identity.
Built for a seamless experience across desktop and mobile,
the site features intuitive mega menus, clearly defined categories, and smart filters that make browsing treatments and products effortless. An integrated loyalty program lets customers earn points as they shop, enhancing engagement and encouraging repeat visits.
